VIOLETTE_FR - March 29, 2026

5 Years—5 Defining Moments

Celebrating five years—looking back at the moments that made...

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It’s wild to think about where this all began—and how far we’ve come. There have been so many moments, big and small, that shaped VIOLETTE_FR into what it is today. And while there’s still so much I dream of creating, it felt important to pause and look back at some of the ones that defined us. Starting from the beginning… Avec Amour, Violette

Launching during COVID felt surreal—I remember hiding under my jacket as the site went live. From finalizing our first formulas to moving into our Brooklyn office, it all still feels like a blur.

So much of this journey lives in the process—taking a spark of an idea and shaping it into something real. From seeing a color in nature and bringing it to life with the lab to bringing my world to life in places like Sephora and Liberty—endless hours and so many hands go into every detail. I have to pinch myself knowing how lucky I am to tap into this creativity every day.

Last but not least, creating with my daughter, Inès, was one of the most special moments of all. Seeing her creativity come to life—especially for a good cause, giving back to kids around the globe—was a moment I’ll always treasure.

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