Forget everything you know about makeup. Plume has arrived—Chapter One: Lip. Plume Lip is Violette’s paradoxical new statement lip, infused with makeup-artist technique for effortless application. This feather matte lip whip is soft yet strong, impactful yet intuitive, with a gel-cream texture that moves with you. It delivers rich, ultra-blurred, long-wear color that feels weightless and comfortable, with medium coverage—your new go-to lip formula for artistry without effort.
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