Complimentary Organza Sac on orders $50+ USD including Plume Lip.
The journey to Plume was a slow one. I started with the word itself—Plume (French for feather)—long before I even imagined the formula. A feather on its own is soft, delicate, weightless… but together, they become wings, powerful enough to lift and soar. That paradox stayed with me until the vision finally clicked.
I think it resonated so deeply because it feels true to my culture too—we’re never just one thing. Some days we want to feel light, others bold, and often both at once. That’s what I wanted to capture with the world of Plume: formulas that live right between the best-friend ease and application of Bisou Balm and the couture artistry of Petal Bouche and Yeux Paint.
As for the texture, Plume Lip is like nothing else. Whipped, feathery, impossibly light—imagine running a feather across your lips. That’s how it feels and sits. Barely there and ultra-blurred, yet rich in color, with just a touch of smoke woven into each shade for depth. Plume is everything at once. Soft and strong. Effortless, intuitive, and elevated.
With so much of Plume’s spirit tied to my culture, it only felt natural to shoot this campaign in Paris. Inspired by playful 80’s dating shows, the idea of “finding the one” was the perfect way to bring it to life. For me, Plume is that one—the lip formula I’d been dreaming of for so long.
VIOLETTE_FR Organza Sac will automatically be added to carts including Plume Lip on qualifying orders of $50+ USD. Offer valid at VIOLETTEFR.COM only while supplies last. Offer cannot be combined with any other offer and is not retroactive. Applies to authorised purchases only; only authorised orders will be processed and shipped. We reserve the right to cancel any order due to unauthorised, altered or ineligible use of offer, and to modify or cancel the promotion at any time. Other restrictions and exclusions may apply and are subject to change without notice.
