I’ve struggled with dry lips for as long as I can remember—and as a makeup artist, this made lip care super personal. On set, I became known for creating bold lip looks that were flawless on camera and required minimal retouching. But the secret wasn’t just the color—it was the foundation. I spent years perfecting the prep, so color could glide on smoother, look healthier, and last longer.
Both on and off set, I never found just one balm that truly did it all. I tried everything. Some felt great for a week or two… then stopped working. So, after years of searching, I decided to create the one I had always looked for. It took six years—a lot of learning, countless trials, and almost giving up—but I refused to compromise.
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