The journey of Plume really started with a feeling before it ever became a product. In French, “plume” means feather, and from the beginning, I became obsessed with this idea of creating makeup with the paradox of presence and air—formulas that feel weightless and diffused, yet still alive with pigment and emotion. Effortless to use with finishes that never feel heavy, overworked, or overly textured. At the time, I couldn’t find anything that gave me that feeling, so I decided to create it myself. Lips were the first chapter, then eyes, and now finally bringing Plume to the cheeks with Plume Blush feels incredibly emotional and full circle for me—as though the world of Plume has fully come to life across the face. | 
