VIOLETTE_FR - June 28, 2026

Violette on tinted Balm Amour

The story behind our new tinted lip treatment.

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Complimentary VIOLETTE_FR Pouch in Bleu Clair with orders of $50+ USD that include Balm Amour

If you've been following me for a while, you know I'm very particular about creating new formulas. I never want to bring something into the world unless it feels genuinely new. Balm Amour took six years to create. There are so many lip balms on the market, but I couldn't find one that delivered the level of nourishment, comfort, and long-term care I was looking for. After I launched it, I immediately started thinking about color—and not long after, many of you started asking for it. But honestly, I wasn't convinced it needed to exist. I thought, "You can always wear the clear Balm Amour over another lip color."

Then for fun, I started playing with a few tinted versions for myself. The more I wore them, the more I reached for them. I realized there were so many days when I'd done my skincare routine and didn't want makeup, didn't want to layer, but still wanted a little something on my lips. Not lipstick. Not a stain. Just a hint of color with all the care and comfort of Balm Amour.

That's when I knew it deserved to exist.

The three shades were chosen very intentionally. Noisette is a cool-toned brown inspired by the chic brown lips of the '90s. Dahlia Noir is our favorite deep plum, reimagined without the stain. And Rose Latte is the most wearable pink—not too intense, not too sweet, just fresh with a touch of spice. Each shade has its own personality, and I spent so much time getting them just right. But I never wanted to lose what made Balm Amour special in the first place: real, clinically-proven, nourishing care.

Avec Amour,

Violette

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VIOLETTE_FR Pouch in Bleu Clair will automatically be added to carts including Balm Amour on qualifying orders of $50+ USD. Offer valid at VIOLETTEFR.COM only while supplies last. Offer cannot be combined with any other offer and is not retroactive. Applies to authorized purchases only; only authorized orders will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of offer, and to modify or cancel the promotion at any time. Other restrictions and exclusions may apply and are subject to change without notice.