VIOLETTE_FR - July 27, 2025

Why I Created Balm Amour

Discover Violette’s latest love story—featuring Balm Amour.

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Complimentary Market Tote with orders of $50+ USD that include Balm Amour

Honestly, I never thought I’d create a lip balm. There are already so many out there… but the truth is, in all my years of dealing with dry lips—both personally and on set—I never found one that truly worked. Nothing checked all the boxes. So, like many of my formulas, when I couldn’t find it, I decided to make it myself.

I became obsessed with understanding what lips actually need. I questioned everything I thought I knew, dug into the science, and worked closely with a lab for years—we almost gave up. But after six years of development (and over 20 years dreaming about it), we finally got it right. To me, this is the most luxurious lip formula there is. Every ingredient has a purpose. There’s no filler—just intentional care and zero compromise.

It’s become the love of my life—my quiet little ritual. I apply it morning, mid-day, and night. But my favorite moment is in the evening: I start by massaging in Boum-Boum Milk, which is full of probiotics, then layer on Balm Amour to lock everything in. I leave it on overnight as a mask—and when I wake up, my lips feel so soft and amazing.

Avec amour,
Violette

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VIOLETTE_FR Market Tote will automatically be added to carts including Balm Amour on qualifying orders of $50+ USD. Offer valid at VIOLETTEFR.COM only while supplies last. Offer cannot be combined with any other offer and is not retroactive. Applies to authorised purchases only; only authorised orders will be processed and shipped. We reserve the right to cancel any order due to unauthorised, altered or ineligible use of offer, and to modify or cancel the promotion at any time. Other restrictions and exclusions may apply and are subject to change without notice.

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